John Deere tasked Sapient to define a global digital strategy that is scalable, relevant, and creates value for customers, partners, and John Deere all across the world.
John Deere Global Digital Strategy Read More »
First digital redesign for WSJ.com since inception. Main objectives included a pay wall experience, change perception that they only provide business news, build a modular system that can easily adapt for change.
WSJ Website redesign Read More »
One of the first site’s to include the creation of topic pages “on the fly”. Part of the core team that designed the new concept and system rules. Created the main wireframes and sitemap.
HGTV Website redesign Read More »
Initial persona and journey exploration for AP’s future business to consumer initiative ‘AP Self Referring Network’.
AP Self Referring Network Read More »
by Elaine Keller