TMobile Quickview
Designed a CRM to enable T-Mobile to interact with customers with an easy to use, powerful & customer focused application in order to reduce initial training time and eliminate new release trainings.
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John Deere Global Digital Strategy
John Deere tasked Sapient to define a global digital strategy that is scalable, relevant, and creates value for customers, partners, and John Deere all across the world.
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WSJ Website redesign
First digital redesign for WSJ.com since inception. Main objectives included a pay wall experience, change perception that they only provide business news, build a modular system that can easily adapt for change.
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Transcontinental Flight Research
Interviewed the frequent transcontinental flyers to determine key characteristics and interests and key targeting opportunities.
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Food Network Digital Ecosystem
Proposed a methodology on orchestrating the entire ecosystem of the Food Network brand – straddling both digital and on-air entities to drive audience engagement and viewership.
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Makers Personas & User Journeys
Provided key persona characteristics, a social strategy and opportunities aligned to Pillsbury’s overall marketing strategy.
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HGTV Website redesign
One of the first site’s to include the creation of topic pages “on the fly”. Part of the core team that designed the new concept and system rules. Created the main wireframes and sitemap.
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AP Self Referring Network
Initial persona and journey exploration for AP’s future business to consumer initiative ‘AP Self Referring Network’.
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