Wall Street Journal website redesign

Role:  Lead Information Architect
Team: Sapient team led the design and development areas while collaborating with the internal team at WSJ on several departments such as Marketing, Editorial, Markets & Advertising. The team worked mainly in the Dow Jones offices for a year period.
Agency: Sapient
Year: 2007 – 2008

TASK: 
First digital redesign for WSJ.com since inception. Some of the main objectives included making a pay wall that would let user preview the content before subscribing, changing the navigation to include more than business news. Having a modular system that can easily adapt for change.

METHOD: As an information architect I was the lead in charge of creating and documenting the site structure, wireframe layout and component strategy for the redesign.

Working client on strategy workshops and sessions to establish site objectives and elements
Working with the product owners and stakeholders to set product requirements.
Creating page navigation, templates, wireframes, and module schematics while collaborating with visual and tech designers.
Documenting and managing product requirements, functionality specs and content rules.

RELATED LINKS

Creating new digital identity

The new identity included: a new look, improved navigation, a better free experience, greater site engagement (leading to people staying in the site longer), increased traffic (better SEO), subscription product enhancements.