Past work
Selected Work | Past Work | Websites
Adobe
HBE, Health Benefit Exchange
Health Benefit Exchange demo proposal for the US Government to help citizens find health insurance that best fits their needs in a single intuitive environment. ...
Adobe
i3 Cube, Digital clinical trials
A platform that brings together customers and i3 staff in a localized, simple, and flexible interface designed to support the emerging global market for adaptive ...
Adobe
TMobile Quickview
Designed a CRM to enable T-Mobile to interact with customers with an easy to use, powerful & customer focused application in order to reduce initial ...
Sapient
John Deere Global Digital Strategy
John Deere tasked Sapient to define a global digital strategy that is scalable, relevant, and creates value for customers, partners, and John Deere all ...
Fabrica
Cirkularis, Workspace Operations Platform
Cirkularis, workspace operations platform Conceptualized, designed and built prototype for architecture and logistic management firm. product discovery, ideation, user flows, testing, prototype Credits: UX lead: ...
McCann
Transcontinental Flight Research
Interviewed the frequent transcontinental flyers to determine key characteristics and interests and key targeting opportunities.
McCann
Food Network Digital Ecosystem
Proposed a methodology on orchestrating the entire ecosystem of the Food Network brand – straddling both digital and on-air entities to drive audience engagement and ...
McCann
Makers Personas & User Journeys
Provided key persona characteristics, a social strategy and opportunities aligned to Pillsbury's overall marketing strategy.
Sapient
AP Self Referring Network
Initial persona and journey exploration for AP's future business to consumer initiative ‘AP Self Referring Network’.